SOFT POWER, PUBLIC DIPLOMACY AND PUBLIC DIPLOMACY TECHNIQUES: A CONCEPTUAL EVALUATION

For many years, the traditional diplomacy model was accepted as most important actor in building relations around world. Traditional involved negotiations between two or more government officials that resulted consensus conflict. Countries with especially high military and economic power international always had an advantageous position against their counterparts. has been dominant paradigm of relations. However, 21st century, a new foreign policy method emerged deeply affects causes kind shift. The subject this method, known public diplomacy, is people rather than governments. Public which can be seen strategic communication model, meanings such influencing other countries becoming center attraction for them. In study, detailed evaluation its techniques made, starting from concept soft integrated diplomacy. were exemplified tried to presented reader practical way.